Usage of mobile banking apps skyrockets
The number of Americans accessing banking information on mobile devices increased sharply from the fourth quarter (Q4) of 2010 through the second quarter (Q2) of 2011, said a recent report from comScore.
According to comScore, 32.5 million users accessed banking services on mobile devices at the end of Q4 2011 (in June 2011), which up 21 percent from the 26.8 million mark seen in Q4 2010.
The 32.5 million mark represents 13.9 percent of the total U.S. mobile audience, comScore said.
“The investments in mobile made by financial services institutions, along with the continued growth in smartphone adoption, have had a truly positive effect on the use of mobile financial services,” Sarah Lenart, comScore vice president for Marketing Solutions, said in a statement.
Bank account holders accessing information via mobile banking apps grew at an even faster clip. From Q4 2010 to Q2 2011, the number of mobile users who reported using banking apps grew 45 percent.
According to comScore, 12.7 million mobile users reported using banking apps at the end of Q2 2011.
“New apps and mobile-enhanced sites have made it easier for customers to seek out financial information using mobile devices,” Lenart said. “With tablets and other web-enabled connected devices gaining popularity in addition to smartphones, financial service institutions are poised for additional growth in mobile access.”